You are a consultant for the Excellent Consulting Group (ECG). You have completed the first assignment, developing and testing a forecasting method that uses Linear Regression (LR) techniques (Module 3 Case). However, the consulting manager at ECG wants to try a different forecasting method as well. Now you decide to try Single Exponential Smoothing (SES) to forecast sales.
Using this Excel template: Data chart for BUS520 Case 4, do the following:
write a report to your boss in which you discuss the results obtained
above. Using calculated MAPE values, make a recommendation concerning
which method appears to be more accurate for the Year 2 data: SES or
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