So, what do you call it when a scholarly approach is used for a popular genre blog? Well, for better or worse, this author calls it Pop-Scholar. I am not sure if that is already a word or a new-fangled word you are reading here for the first time. No matter, you likely catch my drift. Or, maybe not, so I should probably explain what is meant by pop-scholar blog. And even better, provide a few examples.
The DeVoe Report Digest was established a few years ago to provide a current, relevant, and faith-integrated voice in the business and higher education communities. The popular blogs with a scholarly twist to them were written by full-time faculty, adjunct faculty, administrative faculty and administrators, and guest authors. Although not peer reviewed, they were edited and scrutinized prior to publication. The DeVoe Report Digest also served as a supplier of rich content wherein select blogs were upcycled into articles for The DeVoe Report, a journal publication no longer being actively published. Possibly, one day, both will once again be entering into circulation.
In this assignment, you will write a popular blog for ‘publication’ with The DeVoe Report Digest. The specific focus of the writing should be one that will support the unique research requirements of your applied doctoral project.
Upon successful completion of this assignment, you will be able to:
Who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt…does the idea of focusing on writing seem pedantic and ordinary?
Actually, writing matters more now, not less. Our online words are our emissaries…
Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That’s true whether you’re writing a listicle or the words on a SlideShare deck or the words you’re reading right now…
So, you’ve got to choose your words well—and write with economy and style and honest empathy… Being able to communicate well in writing isn’t just nice; it’s necessary. (Handley, 2014, Inside Cover Jacket, para. 1–3, 4, 5)
This writing exercise further introduces you to the text written by Ann Handley (2014), titled Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. As Nancy Duarte says about the book, “Be prepared to be delighted and to write better!” (as cited in Handley, 2014, Foreward).
Words are indeed our emissaries and ambassadors, carrying important messages for us. ‘Words are a proxy . . . a stand-in for the things that we people and we as companies want to convey to the world,’ Beth Dunn says. (as cited in Handley, 2014, p. 3)
So, the question becomes: Are you telling your story from your unique perspective, with a voice and style that’s clearly all you?
For businesses, good writing isn’t merely any tool. It’s the power tool they should be able to wield expertly, just as every respectable building contractor can use the Skilsaw he keeps in his truck.
Words matter. Your words (what you say) and style (how you say it) are the most cherished (and yet undervalued) assets. (Handley, 2014, pp. 3–4; italics added for emphasis)
Are you ready to EXPRESS YOURSELF in blogging words? This brief writing exercise provides you with a practical opportunity to advance your wordsmithing and writing style skills. Oh, and did we mention advancing APA 7e formatting skills, too?
Enjoy the exercise. Fully engage. A blog provides a wonderful platform for your writing voice—and the stage is all yours.
Popular Blog Writing ———– Scholarly Blog Writing
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