View the YouTube video Integrated Marketing Communications hosted by Maris Schiess.
View the video on the BoltBus Company, located at Cengage.com, Chapter 17. BoltBus is Greyhound’s curbside, express bus service. BoltBus operates primarily in the Northeast between major hubs, with some other service in the Northwest. This clip covers how BoltBus reaches its target markets through advertising, promotion, and social media. After viewing the video, write a 800-1000 word paper in which you address the following questions:
This assignment is worth 110 points; must have 3 scholarly references; no plagarism
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